ADVERTISING CREATIVE DIRECTION & ART DIRECTIONhome.html
 

We created forty five testimonial spots to run during the month of May, which is “arthritis month.” A new spot ran everyday, the rest of the spots ran as pre-roll online or as website content. A website featured more back story on each of the subjects in the campaign and enabled consumers to post videos with their own stories about Aleve and arthritis relief.